Publication plan:
Title: INDIGO
I picked this as my masthead for my magazine and made it
bold thus it can entice the reader; as it contains a unique font that won’t be
found in any text throughout the magazine. This will help anchor the main image
I will use on the front cover.
Positioning statement: INDIE ON THE GO
This is the
positioning statement as it will capture the audience in order to persuade them
to purchase my magazine, as they will believe this magazine will contain indie related news and updates. This font choice will help make it stand out alongside the title and
other text. The use of the word ‘on the go’ imposes that this magazine will be
easily read that they cannot stop re-purchasing this magazine as it could be representation to
how this music genre will become an everyday essential to buy and read.
Frequency of publication: Monthly
The frequency of the publication of my magazine will be
monthly; this will be due to the magazine containing 100 pages. Also majority
of my target audience which was 16 people said they never buy magazines,
implicating they would not buy a magazine if I published it weekly, 3 people
claimed that they purchase magazines monthly, due to this I decided to publish
it monthly as weekly magazines would be cost effective as only one person from
my research purchases magazines weekly. Therefore, it being released monthly
would give enough time to find new upcoming Indie bands and news to write
about.
Price: £3.50
I chose this price as it is quite reasonable and not too
expensive to buy, as most people choose be £3-£4 from my questionnaire that
they would spend on a magazine, thus I went between both prices to make it fair.
Distribution: Newsagents, supermarkets, airport and train station
I chose these specific destinations to distribute my
magazine in a variety of places to make it become well known. This will be
easily available to purchase as it sold in more than one place at a time,
meaning the profit will increase overall.
Rationale: The approach I will have with my indie magazine will be in a fans perspective, the magazine will include everything a fan would want involved that would cater to their needs; this will help build a sense of personal identity as I will tend to make it produced from a fans perspective thus making it relatable. In addition there will be interviews, reviews and information about upcoming bands with its own section and containing popular bands/artists within the magazine. As a result, this will help promote the magazine as the fans of these bands will support the magazine and find diversity within the magazine from others in the market already. The front cover of my indie magazine will feature a band/artist with either subsidiary image alongside it with new upcoming bands/artists so that if the audience does not know the main image they can look at the subsidiary mages for another source of recognising bands/artists that they could know, which will make them purchase the magazine.
Style: My magazine will have an informal attitude towards it, as teenagers will relate to the specific words I will include. Writing in the manner of a light hearted and fans perspective, therefore making the writing style humorous and friendly to give the readers a sense of escapism. However if any articles are serious that tone will be used as it will be more realistic, as not everything will be consistent with a content tone. There will be more images involved as majority of my audiences did not like magazines being full of text. This is an indie magazine so I will include simple sentences and variety of vocabulary with usage of slang, consistent of short and long paragraphs. As using formal language would be an irrelevant use to this genre.
Regular Content:
·
Editor’s letter
·
Interviews
·
Reviews-albums/music videos
·
Competitions
·
Gig guide
·
Upcoming bands/artists
·
Posters
·
Live!
·
News
·
Top 20 (the top 20 popular/underground indie
songs of the month)
·
Fan’s letters
Subscription
Posters
Posters
Feature articles:
The 1975: delayed their third album?
Catfish and the Bottlemen world tour making them 'homesick'
New albums from Two Door Cinema Club, Jamie T, Empire of the
Sun & Kings of Leon
The life and death of David Bowie
Melanie Martinez vs Halsey she is 'dead to me'
Twenty one pilots Give My Chemical Romance’s 'Cancer' an
alternative Twist
RAT BOY new single- lovers law
Two
Door Cinema Club on the Road to Releasing ‘Gameshow’
The xx announce new album 'I see you'
Exclusive
interviews with High Tyde and The Wombats
Information
on upcoming tours
Gig
dos and don’ts
A trip down memory lane-History of the greatest indie
bands/artists
Q&A with Arctic Monkeys
Oasis reunion?
The Japanese House tells all about touring with the 1975
House style:
Positioning statement-Gill Sans Ultra Bold Condensed
Coverlines-Arial Rounded MT Bold
Coverlines-Arial Rounded MT Bold
Headlines-Orator Std
Standfirst-Harlow
Solid Italic (14pt) By-line included
Captions-Arial
(8pt)
Features first paragraph- drop capital: Stencil, 4 lines deep
News first paragraph-First word in bold capital
Body text-Arial
(11pt)
Colour scheme- Black, white and red
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